Privacy Policy

Last updated: 12 April, 2024

This Privacy Policy describes what information we collect from you and how we handle that information when you visit our Website, (“Website”) discuss our Product on social media, enter competitions sponsored by us, apply for a job with us, or any other service that Silver Water offers (collectively, the “Services”). The entity that operates silverwipes.eu is Idea Group Ltd.(“We” or “Silver Water”). Idea Group Ltd respects your privacy and is responsible for your personal information as data controller.

• From you or with your permission –  We collect certain information from you when you provide it to us.
• Customer support – You may get in touch with us through use of the “contact us” page to ask a question, request product details, or submit a complaint. You provide us with your contact information and a description of the issue so we can respond to you and deal with your enquiry or complaint.
• Customer outreach – You may provide us your contact details so that we can provide you with information on our Product including through an informational newsletter, emails or other messages.
• Promotions – You may have the opportunity to enter various promotional opportunities sponsored by us or our partners. You provide us with personal information such as your contact details so that we may administer such promotional activities, including delivering prizes and disclosing names and photos of winners.
• Recruitment applicants – You may contact us to apply for a job or position with us. You may provide us with information such as: your curriculum vitae and covering letter or information via our application form, including name, title, address, telephone number, personal email address, date of birth, gender, employment history, transcripts, qualifications, technical skills, language capabilities, photograph; names and contact information for references; information you provide to us during an interview or written assessment; other information including your national ID, national insurance number and emergency contact details; if voluntarily disclosed, we may also collect sensitive personal information about your race or ethnicity, religious beliefs, sexual orientation, political opinions and information about your criminal convictions and offences . Further, you may provide information about your disability status and information relating to accommodations that you may request during the recruiting process.
• From third parties – We collect certain information from you when you provide it to third party platforms, such as Facebook or Instagram, or recruitment agencies.
• User-generated content on social media platforms – You may communicate with us via social media, including Instagram and Facebook. Depending upon what you decide to share with us, such personal information may include a photo of you, your baby and your comments about Silver Water.
• Customer reviews – With your permission, you may provide your name (unless you decide to submit anonymously) and review of our Product. Your name (unless you decide to submit anonymously) and review will then be displayed on our website.
• Recruitment – We may obtain some of your information indirectly from third parties such as recruitment agencies, referees, public sources such as LinkedIn and others.

Automatically collected information

• Log data – When you use our Services, we gather certain information automatically and store it in log files. This information includes IP addresses, Internet service provider, referring/exit pages, date/time stamp, clickstream data, log-in times, and duration of time spent on our Services.
• Cookie data – We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For information concerning how we use cookies, please consult our Cookie Policy at https://silverwater.eu/cookie-policy.
• Google Analytics (and similar tools) may collect data to evaluate our site usage. For more information on how Google uses collected data, please refer our Cookie Policy at https://silverwipes.eu/cookie-policy/

• Help us to monitor and improve the services we offer
• Respond to customer requests, questions, comments and complaints
• Send you periodic information of our Products and Services and other relevant information if you have signed up to receive our newsletter
• Provide you with sample products if you have requested them
• From time to time we may run promotional events including but not limited to contests or competitions we run at trade shows, online via social media, or through our Website
• With your permission, to market other similar services and products that may be of interest to you
• To occasionally email you with information regarding any changes in the provision of our Services

Improving and developing the Services

We also have a legitimate interest to improve the Services. We both benefit when we use your information to conduct analytics on how users are using the Website and what they are doing to enhance the content or usability of our Website and other Services; and improve our Products by soliciting survey feedback from users, and testing and developing new features.

Recruitment Applicants

We collect and use your personal information for the purpose of progressing applications and assessing the suitability of candidates for employment with us. This includes verifying the information you provided, checking references, assessing your suitability for the relevant opportunity (or, in some cases, other opportunities) with us and corresponding with you on your application.

We do all this based upon our legitimate business interests in hiring suitable, trustworthy and talented candidates based upon correct and verified information, and maintaining a talent database for future opportunities. We also use the information as necessary to prepare and enter into an employment contract with you and to fulfil legal or regulatory requirements if necessary. We do this based upon our legitimate interests as well as where required by Bulgarian or EU law.

We may use third party agencies to help us in recruitment process.

• Third Party Service Providers – We may share your information with our third party service providers, such as agency partners and social media partners so that we administer our Services, for example to provide you with the newsletter, pre-employment screening services, product samples or share more relevant product information and events via social media platforms.
• Sponsor Partners – To provide you with details of products, services, contests, competitions or promotions being provided or run by Silver Water or any of its associated companies in line with your request to receive this information.
• Within the Idea Group Ltd – We may share some or all of your information with subsidiary and affiliate Silver Water companies, in which case we will require them to honor this Privacy Policy.
• Business reorganisation – Silver Water may share some or all of your information in connection with or during a business reorganisation, including for example, a merger, or acquisition. If another company acquires us, business, or assets, that company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy or as otherwise provided by law.
• Legal and safety reasons – We may disclose information if we believe in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to legal requests; (c) to protect or defend the rights or property of Idea Group Ltd or users of our Services; and/or (d) to investigate or assist in preventing any fraudulent practice or act, violation or potential violation of the law and this Privacy Policy.

• Access the information we hold about you – You can access you information by contacting us at office@silverwipes.eu.
• Have your information corrected or deleted – You can also rectify, restrict, limit or delete some or all of your information by contacting us.
• Object to us processing your information – If we process your information based on our legitimate interests explained above, you can object to this processing in certain circumstances. In such cases, we will stop processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. If we use your data for direct marketing, you can always object using the unsubscribe link in such communications or changing your account settings.
• Revoke consent – Where you have previously provided your consent, you have the right to withdraw your consent to the processing of your information at any time. For example, you can withdraw your consent to email marketing by emailing: office@silverwipes.eu or clicking the “unsubscribe” link in our messages to you. If you withdraw your consent to the use of your information for purposes set out in this Privacy Policy, you may not have access to all (or any) of our Services and we might not be able to provide you all (or any) of the Services referred to in this Privacy Policy. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.
• Complain – If you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.

Website Visitors

We may retain your information for as long as is necessary in light of the purposes set out in this Privacy Policy, subject to any legal obligations to further retain such information. If you wish to delete your information, you may contact us at office@silverwipes.eu.

Recruitment Applicants

If you are successful, the information you provide during the application process will be retained by us as part of your employee file for the duration of your employment with us and for an extended period of time to comply with our legal obligations (for example, if we are required to retain your personal information to comply with applicable tax/revenue/employment laws) and accounting and reporting requirements, to resolve disputes and to enforce our agreements.

If you are unsuccessful at any stage of the process, the information you have provided until that point will be retained for a period of 12 months so that we can comply with our legal obligations and resolve disputes or, unless you object now or later, so we can during the next 12 months contact you about current and future open positions with us.

Data transfers

Silver Water is a global service. By using Silver Water, you authorise us to transfer and store your information outside your home country for the purposes described in this Privacy Policy. The privacy protections and the rights of authorities to access your information in these countries may not be the same as in your home country.

We take additional measures when information is transferred to outside the EEA:

Model Clauses. The European Commission has adopted standard contractual clauses (also known as Model Clauses), which provide safeguards for personal information that is transferred outside of the EEA. We often use these Model Clauses when transferring personal information outside of the EEA. You can request a copy of our Model Clauses by emailing office@silverwipes.eu.

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and update the revision date at the top of this document, so you will always know what information we collect online, how we use it, and what choices you have.